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In the past, off- page optimization focused on direct improvement in keyword ranking through the use of link building strategies. But the notion of off- page optimization has changed a lot that is required to update the latest techniques to strengthen your brand awareness and reach more traffic to your site. In this post SEO company Australia will cover the top 10 off- page optimization techniques that you can use for maximizing brand exposure.



What is off- page optimization?
Off- page optimization refers to all the techniques that can be taken outside of your website for the purpose of improving the ranking in search engines. Some business owners strongly believe that off- page optimization is all about getting backlinks from other sites, but the things that you need to concern are more than that.

What are the benefits of off- page optimization?
A suitable off- page optimization strategy is able to bring tons of benefits to your site such as:
• Get more high quality backlinks. In fact, link building hasn’t played a very important role in off- page optimization like before but still the matter. An effective plan is sure to reach lots of high quality backlinks for your website that can help your site get higher ranking in SERPs.
• Get higher position in PageRank. PageRank is what Google use to determine the importance of a website. Every website is scored from 0 to 10 based on Google’s measurement factors. The higher mark you can get, the more credit you can get from both Google and viewers.
• Get significant ranking in search engines. With an effective off- page optimization, your website is likely to get higher ranking that leads to lots of traffic in the future.
• Get more exposure. As mentioned above, off- page optimization can help you strengthen your brand awareness.

What are the top killer off- page SEO techniques that you need to know?
1. Build your community on social media
It is highly recommended to be a member of most popular social network sites such as Facebook, Google+, LinkedIn, Twitter, etc,… Try to connect with your potential clients, share your content with them frequently and promote your company/ website in order to extend your brand awareness. Social media platforms are known as one of the most weapon in getting exposure; therefore, the ignorance of those sites is a serious mistake.


2. Forum Postings
There is a wide range of online forums that you can take part in to get tons of traffic. Forums is where people usually gather together, share their opinion and discuss with each other. It is clear to see that this is the ideal place to stand out your brand as well as get high quality backlinks. You don’t need to be member of hundreds of different forums or community sites, find about 5- 10 forums which are really related to your industry is enough. Post some valuable topics and reply to others threads to get backlinks and get along well with other members in order to build your online reputation.

3. Social bookmarking
Social bookmarking is another effective off- page SEO techniques that you need take into account. However, many people haven’t had much idea how to use them accurately. There are tons of social bookmarking sites such as Digg, StumbleUpon, Propeller, etc,… where you can publish your content. You have to know that the content on these sites is updated very frequently and this is also the biggest advantage of social bookmarking sites.


4. Photo sharing
It is better if you can create your own photos on your site. Normally, most people use available photos which are updated on the internet for their content; however, there is high chance of using the same photos with other sites. Therefore, if you have enough seasoned skills, let’s create unique photos and share them on popular websites like Flicker, Picasa, Photo Bucket where they can be seen widely.

5. Search engines submission
Search engines submission is one of the best way to get notice from some major search engines like Google, Yahoo and Bing. Normally, search engines might take a quite long time to find out your content; therefore, in order to speed this process up, the best SEO agency strongly recommend to submit your content on as much search engines as possible in order to reach more traffic to your site. Furthermore, to be listed on these top search engine through this way can help you increase the sales effectively.

6. Local listings
If your industry has a website which is major in promoting local business, don’t ignore its power. Some might think that promoting your brand globally is the best way to get great traffic, but it is not totally true. Instead of going global and facing huge competitions, let’s list your site locally, it can bring much better results to your site by getting exact targeted audiences. Some local sites that are very famous: Google Local, Yellow Pages, Maps,…


7. Answer viewers’ questions
People love placing questions, all the time. And this is your chance to show your knowledge as an expert and build your reputation. Once the viewers post their considerations on those sites like Yahoo Answer, they hope to get valuable and useful responds. Try to help them as much as you can because this is a very great way to increase your brand awareness. Don’t forget to add a link to your website in the source section, so that the visitors can easily get back to your site when they need.

8. Business reviews
You might know that Google base on business review rank website’s position these days. According to some current surveys, those reviews probably affect your ranking; therefore, you can write reviews regarding to yours or other businesses or ask your viewers to write down a review about your business and post it in those famous business review site like Jabber, Trip Advisor, etc, to get the best result.

9. Link baiting
Link baiting is known as one of the easiest way to get free backlinks from other sites. If someone want to use your content which is really useful, valuable and unique, don’t forget to ask them add your website’s link as a reference link. And vice versa, when you intend to repost content from other sources, it is necessary to include the original link as the reference one.

10. Video promotion
Similarly to share images, you should focus on promote your videos. Videos have great impact on the viewers visiting your site that is a perfect way to share your information about your company, products, services effectively to the viewers. Hence, creating videos to aware people about your brand is a good SEO plan that you need to take into consideration.


Hope you can get valuable information from this article. In fact, there is a bunch of other off- page SEO techniques that you can utilize for your site, but those tips above are really important. Take a look on them and implement them as soon as possible. If you still have any SEO consideration, please feel comfortable to contact SEO services Australia for further information.

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